Optimizing Customer Experience through Alibaba’s Big Data Marketing Insights

Abstract

In today’s digital age, data has become the key to enterprise success. In China, Alibaba, as one of the largest e-commerce giants, possesses a large amount of massive data, which contains infinite value and potential. Alibaba’s big data analysis has a wide range of applications in Alibaba’s business operations, including in-depth research and analysis of market data, user behavior data, logistics data, and supply chain information. On the one hand, Alibaba utilizes artificial intelligence technology to perform pattern recognition and data mining on big data through machine learning and deep learning algorithms, in order to extract valuable information and patterns. On the other hand, Alibaba’s big data analysis relies on the Alibaba Cloud platform, which achieves large-scale data storage, calculation, and analysis through powerful cloud computing capabilities, ensuring data security and scalability. Therefore, this paper discusses Alibaba’s big data marketing approach and its impact on user experience to help it use its vast data resources to gain insights into consumer behaviour, preferences, and trends.