Analyzing the reasons for Apple’s success

Abstract

Apple is a technological company that designs and manufactures personal computers, smartphones, tablets, and related accessories. The portfolio of Apple products includes the iPhone, MacBook, iPad, Apple Watch, and Apple TV. It also gets consumers various software applications such as iOS, macOS, watch OS, Apple Pay, Apple Care, and iCloud. Digital content is sold through the App Store, Apple Music, and News. The company’s business spreads universally in the Americas, Europe, the Middle East, Asia, and Africa, with headquarters in Cupertino, California. It is the most valuable publicity traded company worldwide, with US$394.3 billion in 2022 revenue.