Impact of Cross-border M&A on China’s Technological Financial Ecosystem: Alibaba’s Acquisition of Gaode Maps

Authors

  • Sirui Guo Author

DOI:

https://doi.org/10.61173/qjvb0f28

Keywords:

Alibaba Group, acquisition, Amap, SWOT model

Abstract

Contemporarily, cross-border M&A becomes a trend for giant corporations. This study focuses on Alibaba Group’s acquisition of Amap, and discusses the impact of this strategic move on the value of Alibaba company and its development in the mobile Internet field. The research background section describes the global economic environment and the trend of the Internet industry when the acquisition occurred, especially under the background of mobile positioning and mapping services increasingly becoming an important support for e-commerce and O2O business. The research topics focus on the rationality of the acquisition decision, the process, and how the expected goals affect Alibaba’s long-term development. Based on SWOT model, this study analyzed the market environment, competitive advantage, and potential risks before and after acquisition. The results show that the acquisition has significantly enhanced Alibaba’s competitiveness in mobile user acquisition and service personalization, helped the vertical integration of its e-commerce platform, and laid a foundation for Alibaba’s future development in artificial intelligence, big data analysis and location services. However, acquisitions also pose challenges, including barriers to cultural integration and changes in market competition patterns. The study concluded that despite the risks, in the long term, Alibaba could consolidate its leadership position in the Internet industry and provide new impetus for its continued innovation and development.

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Published

2024-08-14

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Section

Articles