Commercial bank, internet finance, transformation and development
Abstract
The booming rise of Internet finance, which relies on the leap of Internet technology and the deep integration of cutting-edge technologies such as big data, AI, and blockchain, has completely reshaped the landscape of financial services. It has not only transcended geographical boundaries but also streamlined cumbersome intermediary processes, promoting the democratization and popularization of financial services. Then, In the face of this transformation, Bank A, as a representative of the traditional financial system, is facing unprecedented challenges and opportunities. It is important that users’ preferences have shifted towards the pursuit of ultimate convenience, efficiency, and personalized services, forcing Bank A to re-examine its business model and operational strategy. In the tide of Internet finance, Bank A urgently needs to explore a development path that can not only maintain stable operations but also flexibly adapt to market demands, realizing digital and intelligent transformation to remain competitive in the fiercely competitive market.