Impact of Social Media on Connected Transactions

Abstract

In the context of the thriving development of social media all over the world, this paper combines today’s development of new media in trade, occupies a gradually important position in the background, will the perspective of the big into small, and discusses today’s development of social media on China’s market in this aspect of the related transactions have an important impact. This paper examines the relationship between social media and connected transactions from three aspects: company profile, the company’s social media attention, and the impact of social media attention on connected transactions, and then provides policy suggestions for social media to promote the development of connected transactions from different perspectives, such as the perspective of social media platforms, the perspective of the government regulators, and the perspective of listed companies.