KOL Strategies for Corporate Branding--The Digital Forbidden City as an Example

Abstract

This study focuses on the KOL marketing strategy of the Digital Forbidden City in corporate branding, discussing how companies can carry out branding through KOL strategy in the digital era, especially taking the Digital Forbidden City as an example, analysing how it can leverage the power of KOL to achieve innovation and breakthroughs in branding. By studying the application of KOL strategy in strengthening brand influence and promotion effect, this paper reveals the significant effect of KOL strategy in enhancing brand awareness, shaping brand image and strengthening consumers’ emotional connection, and proposes specific insights for cultural heritage organisations and other enterprises. This study not only enriches the theoretical system of KOL strategy, but also provides operational practical guidance for enterprises.