Research on Intelligent Advertising Precision Placement in the New Media Era

Abstract

In the era of new media, advertising placement has undergone a revolutionary change from the traditional mass push to personalized intelligent advertisement precise placement. The intelligent advertising precision placement strategy, based on the 4I theory, has significant advantages in the new media era. By incorporating the principles of amusement and interactivity, immediacy strategy, and personalization strategy, brands can enhance user engagement, improve the communication effect of advertisements, and achieve higher conversion rates and return on investment (ROI). The findings of this study hold great importance for brands’ advertising strategies in the new media era.