Exploring Current Media Funding Model: Strategies and Recommendations for Sustainability

Abstract

Media plays a vital role in the globe as it is perceived as the primary source of information which will make people more participated in the society. However, to ensure sustainability and development, funding is indispensable for establishing, operating, and maintaining media businesses. Through a literature review and the case study of press subsidies in Germany, this paper aims to delve into the historical and current states of media funding models, exploring challenges and future directions of media funding models, proposing recommendations for improving media funding. The result suggests that the current funding model has ensured the operation of the media industry while funding with more autonomy and democracy is capable of establishing a better news environment as well as a society with higher democratic resilience.