The Management and Influence of Social Media on Public Opinion

Abstract

The research field of this paper is the influence and management of mass media on public opinion. At present, the current situation in this field is to use the Internet to achieve the goal of rapid and powerful dissemination of public opinion and wide influence. However, the main problem that exists is how to handle online public opinion events correctly and reduce their adverse effects. The purpose and motivation of this study are to help readers understand the relationship between public opinion and the general public, how media can express and write public opinion to maximize traffic, and the importance of addressing media fraud. The research method used in this article is case analysis, which is sourced from the official Weibo account of People’s Daily. The research results found that the public’s herd mentality, stereotypes, and trust in authoritative platforms can lead them into the “public opinion pit” dug by the media, and emotional fluctuations are controlled by the development of events. The inspiration for the research results is to maintain rational thinking when browsing public opinion. The article concludes that the mechanism of media reporting on public opinion is closely related to gaining attention. Currently, the majority of the public is guided by public opinion and the forces behind the media. Lack of comprehensive legal platform supervision in the media industry.