Bytedance—— Media Invator Starts from Douyin

Abstract

As a media and entertainment company, Bytedance will be the subject of this essay, concentrating on its mission statement, competitive advantages, difficulties, and suggestions for its future strategy. Due to its vast content library, data-driven approach, technological know-how, and international expansion aspirations, Bytedance has become a prominent player in the media market. The business, however, must contend with issues, including escalating competition and rising content costs. Bytedance should promote content distinction by emphasizing original and exclusive programming, encouraging creative collaborations, and investigating niche genres to ensure future success. Why did Bytedance succeed? The company’s mission statement was clear: its user base was large and growing, profitable, and steadily increasing across multiple sectors. In the future, Bytedance’s development strategy should continue to stabilize the existing customer base, maintain its unique algorithmic advantages, and push the existing industrial chain to the world market to compete with more international media companies.