The Future Development of Short Video Platforms and Similar Internet Enterprises in China: A Case Study of TikTok and Kuaishou

Abstract

In today’s era of social media, short-video platforms such as Kuaishou and TikTok have become essential social tools for people. These platforms have attracted a large number of users due to their unique community culture and convenience. However, taking TikTok and Kuaishou as examples, how will short-video platforms and similar internet companies in China develop in the future? This paper will analyze the future development trends and opportunities of similar internet companies in China from multiple perspectives, including overseas expansion directions, market, users, and technology.